China Advertising Law Compliance

PRC Advertising Law Art. 9 prohibits absolute superlatives. Ochre Media lints every brief and every deliverable for 16 banned categories including but not limited to: Most / best / superlative claims. First / only / unique claims. National / world-level / state-level claims. Top / pinnacle / leading claims. Findings flagged as "block" severity prevent the deliverable from publishing.

Per the PRC Internet Advertising Regulations (March 2023), every commercial post carries the "advertising" label. Ochre Media enforces this on Douyin, Xiaohongshu, Bilibili, Weibo, Kuaishou, and WeChat Channels deliverables.

Per the PRC Deep Synthesis Internet Service Regulations and the Interim Measures for Generative AI Service Management (Aug 2023), any AI-generated deliverable carries "AI-generated" labeling.

Per the PRC Live-Streaming Marketing Regulations (May 2021), Ochre Media-managed Douyin / Taobao Live drops follow the host conduct rules: no false product claims, no minor hosts, clear price + return-policy disclosure, real-time compliance monitoring.

Mainland-China creator personal data is transferred to Ochre Media’s Singapore data center under a CAC Standard Contract filed prior to onboarding, per PIPL Art. 38–39.

Medical, pharmaceutical, financial services, cosmetics, and child-targeting categories carry additional documentation requirements. Briefs in these categories require pre-clearance via compliance@ochremedia.com.au before shortlisting.

If you believe an Ochre Media-managed deliverable on a Chinese platform does not comply, email compliance@ochremedia.com.au with the post URL. We confirm receipt within 1 business day.